SMELL(BACK)™ Fragrance

SMELL(BACK)™ Fragrance

SMELL(BACK)™ Fragrance

project overview

Inspired by the profound connections between scent and memory, SMELLBACK offers embracing the memories that linger in the air, making each spritz a portal to your past Creating a graphic system for SMELLBACK that incorporates gradients inspired by molecular textures can beautifully reflect the brand's essence of memory, scent, and sophistication. The concept for a cohesive graphic system, including gradients, typography, and other design elements. This graphic system for SMELLBACK emphasizes the deep connection between scent and memory through carefully curated colors, textures, and visual elements inspired by the molecular world. By adopting this cohesive approach, SMELLBACK can create a memorable brand identity that resonates with consumers on both an emotional and sensory level.

project type

Brand identity and Packaging design

year

2024

client

SMELL(BACK)™ Fragrance